Offline supermarkets and chain supermarkets are the most important retail locations for wet wipes products. Faced with fierce competition on shelves and a clustering of similar products, how to achieve dynamic sales breakthroughs in the wet wipes category in supermarket chains is a key issue for many brands to consider.
Household cleaning wipes, portable single piece wipes, and specialized functional wipes are suitable for various types of people, including home purchases, commuting, and travel hoarding. They are also compatible with supermarket daily chemical shelves and cash register impulse consumption display ends.
Yichen wet wipes customization provides complete supply support to supermarket chain customers:
-Multi specification matrix: independent single piece portable, portable small box home decoration, large package home decoration, suitable for different display positions; The checkout counter is suitable for storing small single boxes, while the main shelf for daily chemical products can hold large household bags;
-Support chain ordering, stable supply chain, bulk supply, and ensure store inventory;
-Material matching: can be matched with display boxes and posters to assist in offline head up promotions; Suitable for holiday and weekend stacking activities to drive offline sales;
-Rich features: Multiple SKUs including regular cleaning, antibacterial, and eyewear defogging to meet the needs of different consumers and enrich the market of wet wipes in supermarkets.
Consumers in supermarkets include housewives hoarding goods in bulk, as well as young people carrying a box at checkout. The 'grab it at hand' at the checkout counter is a very important source of sales for wet wipes.
For chain supermarkets, choosing a wet wipe supplier with stable quality and rich SKUs can not only improve the personal care and cleaning category, but also bring sustained customer flow and sales revenue through high-frequency daily consumer goods. Small wet wipes hold incremental opportunities for offline retail.
