In the current era of content e-commerce, the commercialization of personal IPs of internet celebrities is no longer limited to clothing and food. Lightweight daily fast-moving consumer goods are becoming a high-quality track for IP monetization. As a high-frequency consumable daily product, wet wipes have a friendly unit price and high repurchase rate, making them very suitable for making internet celebrity IP co branded derivatives.
Why are internet celebrities' personal IPs suitable for making joint wet wipes?
Firstly, the product threshold is moderate. Wet wipes are daily consumables with a wide audience coverage, suitable for both students and office workers; The unit price is not high, the psychological burden on fans is small, and it is easier to place orders to support their favorite bloggers.
Secondly, there is ample room for visual expression. Both the outer packaging box and the independent single sheet envelope can be printed with IP images slogan， Appearance first, with inherent social communication attributes; After receiving it, fans are willing to take photos and post them on their social media platforms, and spontaneously spread it again.
Thirdly, adapt to multi-channel sales. It can be promoted by shippers in the live broadcast room, or as a fan merchandise included in the order as a bonus; Put IP style wet wipes in fan benefits and member gift boxes to enhance fans' sense of belonging.
Yichen wet wipes provide ODM/OEM customization services for internet celebrities' personal IPs, from packaging design and sampling to one-stop production and delivery of finished products. Internet celebrities can combine their personal design style to design cute, cool, and healing outer packaging for different art styles; Functionally, there are options such as regular cleaning, portable, and glasses defogging.
IP co branded wet wipes are not just daily necessities, but also carriers of IP emotions. Enable fans to continuously feel the warmth of the IP when using the product in their daily lives, and help internet celebrity IP connect the content to the physical surroundings in a closed loop.
